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South Korean men lead the world's male beauty market. Will the West ever follow suit?

fashion South Korean men lead the world's male beauty market. Will the West ever follow suit? Written by Jessica Rapp, CNNPublished 25th January 2019 South Korean men have long embraced beauty products deemed unmarketable to their Western counterparts. Over the past decade, they have become the world's biggest male spenders on skincare, a market that grew by 44% in the country..